THE BLACK ALE PROJECT RAISES OVER $7000 AT MEDUSA BREWING COMPANY

IN JUST TWO SHORT WEEKS MEDUSA BREWING COMPANY SELLS OUT OF BLACK ALE PROJECT BEER

HUDSON, MA - October 29, 2016 - Conceived by Dave Pappas (also known as Hop Head), the Black Ale Project aims to grasp the popularity of craft beer and use it to help and honor veterans of our Armed Forces. Back in August Medusa Brewing Company teamed up with Dave to brew the inaugural beer in this project, a milk stout. Within two short weeks of its debut, the Black Ale Project Milk Stout was drained of its entire 217 gallon (14 keg) supply! Offered for pints in the Medusa taproom as well as in growlers to go, the total amount of beer sold raised $7095 after taxes; all of which will be donated to the New England Center and Home for Veterans. The NECHV is a Boston-based charity that Medusa Brewing Company chose for this project based on their exemplary track record of providing homes to veterans in need of shelter.

Everyone at Medusa is so grateful that Dave came to them with this purpose, and looks forward to watching it spread to other craft breweries! Please follow #blackaleproject for updates.

ABOUT THE BLACK ALE PROJECT

Dave Pappas, founder of beer-journal.com, is partnering with breweries across New England to support the Black Ale Project, a craft beer initiative to raise money and awareness on behalf of U.S. war veterans. As a former Marine and non-combat veteran of the Persian Gulf War, supporting our country’s war veterans is a cause that means a lot to Dave.

The Black Ale Project itself isn’t a charity organization but an idea Dave came up with to help veterans. For breweries that do not package and sell their beer (or choose not to for the project), the beer they brew in support of the cause will get a dedicated tap at their brewery until it is gone. Dave does not handle the money at any time during the process; the net proceeds will simply be donated directly from the brewery to a veteran charity of the brewery’s own choosing.

The goal is to have a different brewery release a Black Ale Project beer each month, with no two beers being exactly the same. What will remain the same is that 100% of the net profit from every batch will go to help our war veterans in need.

It’s simple: buy a beer, help a veteran. Visit blackaleproject.org now!

ABOUT MEDUSA BREWING COMPANY
Medusa Brewing Company opened to the public in March of 2015 on Main Street in Hudson, MA. Since then, Head Brewer Keith Antul has been hard at work handcrafting ales and lagers that reflect the global landscape of beer. From beautifully constructed American-style ales to traditional European-inspired recipes, Medusa Brewing Company strives to provide for the ultimate variety in its draft selection.

In May of 2016, Medusa’s Czech Pilsener, “Duchovni”, scored gold at the most prestigious beer competition in the world, The World Beer Cup. Learn more at medusabrewing.com.

From left to right: Medusa Brewing Company Co-founder and Head Brewer Keith Antul, Dave Pappas, Co-founder Tom Sutter, and Co-founder Keith Sullivan

A Milk (or sweet) Stout was brewed at Medusa Brewing Company for the inaugural batch of Black Ale Project. Photo by Alexa Pappas

The bustling scene during the release night of Black Ale Project in Medusa Brewing Company's taproom. Photo by Alexa Pappas

PRESS CONTACTS

Keith Sullivan
Medusa Brewing Company
sully@medusabrewing.com

Dave Pappas
beer-journal.com
hophead@beer-journal.com

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